The Most Stunning Makeup Trends to Watch in 2025
As we look ahead to 2025, makeup trends are shifting away from minimalism and toward bolder, more expressive looks. Runway shows from New York Fashion Week Spring/Summer 2025 have set the stage for what’s to come, and beauty enthusiasts can expect a blend of vibrant colors, innovative textures, and glowing skin.
The clean, pared-down aesthetic is being replaced by more experimental approaches to both color and finish, making 2025 an exciting year for makeup. Below, we explore the key makeup trends that will define the upcoming year.
What Would You Like to Know?
Choose below:
Berry Lips
Replacing the traditional red lip, berry-toned lips are set to dominate in 2025. This softer, more natural lip color adds a subtle yet striking pop to any look. Designers like Ulla Johnson and Palomo Spain showcased this trend with a “bitten lip” effect, where the color looks gently smudged or blurred, creating a lived-in, casual appeal.
Rather than opting for bold, opaque shades, makeup artists are favoring light berry tints that enhance the natural tone of the lips. This shift toward berry lips offers a fresh and feminine alternative to the classic red, while still maintaining an air of sophistication.
Pastel Makeup
Pastel shades, particularly in soft pinks, lavenders, and greens, are making a strong comeback in 2025. Seen across several runways, including Phillip Lim and Sandy Liang, pastel makeup is being used in more unexpected ways. For instance, lavender eyeshadow applied under the eyes or chalky pastel pink lipstick creates a dreamy, ethereal look.
This trend is not about achieving an overly polished finish; instead, it embraces a slightly playful, almost translucent feel. Combined with iridescent or metallic touches, pastel makeup takes on a more modern and whimsical edge.
Glass Skin
“Glass skin,” a trend characterized by luminous, almost translucent skin, continues to be a major beauty goal for 2025. This look emphasizes a dewy, radiant complexion that appears well-hydrated and healthy.
At shows like Khaite and Jason Wu, makeup artists focused on achieving this effect with minimal foundation, relying instead on skincare prep and strategic use of highlighter to enhance the natural glow of the models’ skin. The result is a flawless, fresh-faced look that’s both effortless and timeless, making glass skin a key trend to watch.
Gunmetal Eyeshadow
Eye makeup is taking on a more dramatic tone with the resurgence of gunmetal eyeshadow. Metallic shades, particularly in hues of silver and green, were prominent in shows such as Naeem Khan and Cynthia Rowley.
This trend plays with light and texture, using shimmery gunmetal hues to create bold, attention-grabbing eyes. Whether applied as a full wash of color across the lids or as a subtle accent, this metallic look offers a modern twist on the classic smoky eye, adding intensity and depth to any makeup look.
This article covers the most significant makeup trends for 2025, offering a glimpse into the bold, experimental beauty looks that are set to take over. Whether you’re drawn to the understated elegance of berry lips or the futuristic allure of gunmetal eyeshadow, these trends promise to offer something for every makeup enthusiast.
The proven red lipstick method taking over Paris beauty circles
» Discover exclusive Fashion and Beauty tips for you
Leave your comment