Revealed: 5 hidden lipstick trends experts say will dominate 2025

Makeup artists and beauty experts have unveiled a color palette that’s about to transform how American women express themselves through lip color.

From nostalgic nods to bold statements, these emerging trends promise to shake up your beauty arsenal with unexpected shades and innovative finishes that blend vintage inspiration with cutting-edge style.

Bold Colors Taking Center Stage

The 2025 lipstick landscape is all about making a statement. Electric fuchsia is leading the charge, bringing 1980s nostalgia back with a vibrant punch that demands attention. This isn’t just a color—it’s a mood, a declaration of confidence that speaks volumes without saying a word.

Unexpected Color Combinations

Makeup experts are challenging traditional color boundaries by introducing rich, warm-toned browns alongside unexpected bright hues. The Golden Terra shade represents this innovative approach, blending earthy undertones with a luxurious metallic finish that works for every skin tone.

Nostalgic Yet Modern Lip Trends

This year’s trends brilliantly merge past and present. Nostalgic pink shades are making a comeback, featuring botanical-inspired tones that range from soft satin to bold matte finishes. These colors aren’t just about looking good—they’re about telling a story.

Professional Insights

Renowned makeup artist Michela Wariebi notes that red remains a timeless choice, embodying both boldness and femininity. Her expert perspective highlights that lipstick is more than cosmetic—it’s a form of personal expression.

Dark and Dramatic Lip Statements

Contrary to traditional spring palettes, 2025 introduces a surprising trend of dark, moody lip colors. Deep berry, rich browns, and even black lipsticks are emerging as sophisticated choices for those wanting to make a dramatic statement.

Social Media and Runway Influence

Platforms like TikTok are driving these trends, with influencers showcasing techniques like blurred lip edges and experimental color applications. Celebrities such as Sabrina Carpenter are leading the charge, making bold lip looks more accessible and desirable.

Texture and Finish Innovations

Beyond color, 2025 is about reimagining lipstick textures. Shimmer, metallic accents, and innovative finishes are transforming how we think about lip makeup. These aren’t just colors—they’re wearable art pieces that reflect individual personality.