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Find your new favorite makeup products for 2025 at Target

The new year is bringing some exciting beauty products to the shelves at Target. With options ranging from skin-friendly foundations to hydrating lip glosses, Target has something for every makeup lover’s routine.

Whether you’re after a natural, everyday look or a bold, glamorous finish, this list covers top-rated items that have earned rave reviews for performance and value. Here’s a rundown of some of the must-have products you can find in 2025.



Hydrating Primers for Long-Lasting Makeup

Kick off your makeup routine with a hydrating primer that not only preps your skin but also keeps your makeup in place. Products like the e.l.f. Power Grip Primer are packed with skin-beneficial ingredients like hyaluronic acid, ensuring a smooth base that helps makeup last all day.

Sheer Lipsticks for a Natural Look

For days when you want a subtle touch, try sheer lipsticks like Clinique’s Almost Lipstick. These lip products are lightweight, blend easily with your natural lip tone, and offer a glossy finish without being overpowering. Perfect for a minimalist look.

High-Definition Mascaras for Defined Lashes

Achieve long, separated lashes with tubing mascaras such as Tarte’s Lights, Camera, Lashes. The formula wraps each lash individually, providing length and definition without clumping or flaking, making it ideal for all-day wear.

Cream Blush Sticks for a Fresh Glow

Bring a pop of color to your cheeks, eyes, or lips with cream blush sticks like the Nudestix Nudies Bloom. These are easy to blend and give a natural flush, with shades like Cherry Blossom Babe that work across various skin tones.

Essential Makeup Brushes for Flawless Application

The Real Techniques makeup brush set is a versatile option that includes brushes for foundation, blush, highlighter, and more. This affordable set is ideal for anyone looking to elevate their application techniques without breaking the bank.

Waterproof Brow Pencils for Defined Brows

Revlon’s Colorstay Brow Pencil is a great choice for well-defined brows that last all day. The waterproof formula ensures that your brows stay intact, making it perfect for long wear.

Travel-Friendly Eyeshadow Palettes

Compact eyeshadow palettes, such as those by Maybelline, offer high-pigment, blendable shades that fit easily in any bag. Perfect for touch-ups on the go, these palettes come in versatile color ranges for any look.

Bronzing Drops for a Radiant Glow

Physicians Formula Butter Glow Bronzing Serum is ideal for adding a subtle glow to your skin, even in winter. Just a few drops mixed into your foundation or moisturizer can provide a sun-kissed look.

Lightweight CC Creams for Even Skin Tone

If you’re looking for a product that evens out skin tone without heavy coverage, try CC creams. These products blend like a dream and can be built up for a more polished look, perfect for low-maintenance beauty routines.

Nourishing Lip Glosses

The Covergirl Clean Fresh Yummy Gloss offers hydration without stickiness, thanks to its hyaluronic acid formula. Available in a variety of shades, this gloss is perfect for a soft, glossy finish that lasts.

Brow Gels for All-Day Hold

For brows that won’t budge, Benefit’s 24-HR Brow Setter Gel keeps everything in place without flaking. It’s a must-have for keeping brows looking full and defined throughout the day.

These picks are just a sampling of the makeup products you’ll find at Target in 2025. With options across price points and a range of uses, there’s something for every makeup style and need.


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