5 beauty trends making a surprising comeback in 2025

The beauty industry is always evolving, and 2025 promises to bring a fascinating blend of returning trends that reflect our changing values.

As consumers increasingly prioritize authenticity, diversity, and sustainability, some unexpected styles are making a comeback, highlighting both nostalgia and modern sensibilities.

Get ready to embrace these reinvigorated looks that pay homage to the past while integrating contemporary ideals.

This year, beauty enthusiasts are witnessing a resurgence of five standout trends that may surprise or delight.

Whether you’re looking to refresh your makeup routine or experiment with hair styling, these trends offer something for everyone. Here’s a closer look at the beauty trends making waves in 2025.

Thick, Full Brows: A Return to Nature

The trend of thick, full brows is re-emerging as women move away from the overly shaped, thin brows of previous years. Instead, the focus is on natural-looking brows that frame the face and accentuate individuality. This trend complements the growing movement toward natural beauty, allowing women to enhance their unique features.

How to Achieve Perfect Brows

• Use a brow gel to tame and define.
• Add a brow pencil for extra fullness.
• Consider brow tinting for a more polished look.

Bold Lip Colors: Vibrancy is Back

Say goodbye to muted tones as bold lip colors make their grand return. Expect to see a variety of vibrant hues that range from deep reds to striking pinks lighting up the beauty scene. This trend aligns with the desire for self-expression and confidence in one’s appearance.

Tips for Wearing Bold Lips

• Exfoliate your lips for smooth application.
• Use a lip liner to define your shape.
• Experiment with glosses and mattes for different finishes.

High Ponytails: A Nostalgic Classic

The high ponytail, reminiscent of the 90s and early 2000s, is making a fabulous comeback. This versatile hairstyle can be dressed up or down, making it perfect for both casual outings and formal events. High ponytails showcase a clean, polished look while allowing for playful styling.

Styling Your High Ponytail

• Tease the crown for volume.
• Wrap a section of hair around the base for a chic look.
• Add accessories like scrunchies or clips for flair.

Glitter Makeup: Sparkle and Shine

Adding a touch of whimsy, glitter makeup is once again dazzling beauty lovers. From glittery eyeshadows to sparkling lip glosses, this trend encourages creativity and fun in your daily makeup routine. Glitter makeup is a great way for individuals to express themselves in innovative ways that stand out.

How to Incorporate Glitter

• Apply a primer for longer-lasting wear.
• Layer glitter over cream or liquid products for added impact.
• Consider using biodegradable glitter for an eco-friendly approach.

Embracing Body Hair: A Movement of Acceptance

A significant cultural shift is occurring as more people embrace body hair rather than removing it. This trend champions body positivity and self-acceptance, allowing individuals to express their natural state without societal pressure. This transformation is reshaping conversations around beauty standards.

How to Navigate the Trend

• Consider maintaining body hair with care and grooming.
• Explore clothing styles that celebrate body hair.
• Engage in dialogues about body positivity and acceptance.

As the beauty landscape continues to evolve, these five trends signal a broader move toward personal authenticity, sustainability, and inclusivity. With each trend’s unique flair, women can find ways to express themselves richly while remaining true to their values. The fusion of nostalgia and innovation keeps the beauty industry vibrant and engaging for all.

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